Marketing Executive (CRM/Customer Lifecycle)

About the role

Instant Funding is seeking a proactive Marketing Executive to own the customer journey across its fintech brands. You will welcome new traders, nurture existing relationships, reactivate inactive users and support VIP clients through targeted CRM initiatives.

Key responsibilities

• Design and execute onboarding, retention, nurturing and re‑activation campaigns via email, dashboard messaging and other channels.
• Create and maintain segmented customer lists based on activity, purchase history, preferences and lifecycle stage.
• Identify drop‑off points such as incomplete purchases or failed payments and coordinate timely follow‑ups.
• Support VIP initiatives with personalized communication, relationship building and tailored offers.
• Develop milestone communications from first purchase through repeat purchases and payouts.
• Collaborate with marketing, support, product and data teams to deliver coordinated initiatives.
• Track campaign performance (conversions, repeat purchases, re‑activations) and recommend improvements.

Required profile

• Good understanding of the trading industry and trader expectations.
• Ability to interpret customer motivations, frustrations and purchasing behaviour.
• Strong written communication, attention to detail and organisational skills.
• Proactive mindset with ownership and data‑driven decision making.

Required skills

• Customer Segmentation
• Marketing Automation