Marketing Manager – Industrial Utilities & Engineering

About the role

This is a hands‑on, strategic marketing leadership role for an experienced communications and brand marketing professional. You will own brand, content, and communication initiatives across multiple engineering and product business units, aligning campaigns with commercial priorities and corporate positioning.

Key responsibilities

• Lead brand, content, and communication initiatives across multiple engineering and product business units.
• Develop integrated content for LinkedIn, websites, brochures, case studies, presentations, events and digital campaigns.
• Translate complex engineering, energy, HVAC, refrigeration, solar, automation and infrastructure topics into clear audience‑focused stories.
• Create messaging frameworks and thought‑leadership content for business leaders and technical specialists.
• Define brand positioning, enforce brand governance and ensure compliance across all materials.
• Plan and manage editorial calendars for social media, website, blog and newsletters.
• Support employer branding and internal communications, including leadership messages and employee engagement content.
• Manage external communications such as press releases and media support.
• Plan and deliver corporate events, exhibitions, technical seminars and webinars.
• Produce short‑form video and brand films in partnership with production teams.
• Oversee creative agencies, designers, writers and video partners, ensuring quality, timelines and budget control.
• Use website, social and CRM data to track campaign performance, gain audience insights and recommend optimisation actions.
• Run CRM and email communication programmes, including segmented journeys to improve engagement and lead generation.
• Collaborate with senior stakeholders and cross‑functional teams to keep marketing aligned with business goals.

Required profile

• 8‑10 years of 360‑degree marketing, brand marketing and communications experience.
• Hands‑on marketing/communications experience in engineering, industrial, HVAC, electro‑mechanical or MEP sectors.
• Proven ability to translate complex technical subjects into clear, engaging communication.
• Strong experience in digital content, social media management, performance marketing and website/blog/newsletter creation.
• Experience managing senior stakeholders, agencies, designers, writers and video/production teams.
• Experience with marketing analytics, audience insights and CRM/email marketing tools.
• Master’s degree in Marketing (MBA or equivalent) and a Bachelor’s degree in Engineering or related discipline.
• Professional marketing credentials such as CIM are an advantage.
• Valid UAE driving licence (preferred) and UAE/GCC market experience strongly preferred.
• Excellent English communication; Arabic/Hindi/Urdu is an advantage.

Required skills

• CRM and email marketing tools
• Digital content creation
• Social media management (LinkedIn)
• Performance marketing
• Website and blog content management
• Marketing analytics and audience insights
• Video production coordination