Marketing Manager

About the role

We are looking for a strategic and hands‑on Marketing Manager who can drive end‑to‑end marketing — from brand building to lead generation and conversion. The role works closely with Admissions, Operations and external partners to translate marketing efforts into measurable business outcomes.

Key responsibilities

• Plan and execute integrated marketing campaigns across digital, social, content and offline channels to drive awareness, enquiries and conversions.
• Own the full customer acquisition funnel, identify drop‑off points and implement strategies to improve conversion at each stage.
• Oversee lead management processes, work with CRM and automation tools to streamline workflows and improve efficiency.
• Develop and execute content strategy for websites, social media and campaigns while ensuring consistent premium brand messaging.
• Manage paid media on platforms such as Google and Meta, track performance and optimise for return on investment.
• Identify and manage partnerships, events and community initiatives that support brand awareness and lead generation.
• Collaborate with cross‑functional teams and manage internal and external agencies to align marketing with enrolment targets.

Required profile

• 8–10 years of experience in marketing, preferably digital and integrated, within a premium brand environment.
• Strong understanding of customer acquisition funnels and conversion optimisation.
• Hands‑on experience with CRM systems and marketing automation tools.
• Proven track record in planning, executing and optimising multi‑channel campaigns.
• Analytical mindset with ability to interpret data and drive decisions.
• Experience managing content, social media and paid advertising campaigns.
• Excellent communication and stakeholder management skills.

Required skills

• CRM systems
• Marketing automation tools
• Google Ads
• Meta (Facebook) Ads
• Analytics dashboards and reporting