Marketing Manager – Retail & Online

About the role

Taif Group is seeking a results‑driven Marketing Manager to lead both retail and online marketing initiatives for its fragrance and lifestyle brands across the UAE and GCC. The role combines performance‑driven digital advertising with traditional retail marketing to boost footfall, online conversion and overall brand visibility.

Key responsibilities

• Develop and execute integrated marketing strategies for stores, website, marketplaces and social commerce aligned to revenue targets.
• Plan, launch and optimise PPC campaigns on Google Ads, Meta Ads and TikTok Ads to maximise ROAS and customer acquisition.
• Manage paid and organic social media calendars, content strategy and community engagement on Instagram, TikTok, Facebook and Snapchat.
• Own marketplace performance on Amazon.ae, Noon and similar platforms, including listings optimisation, sponsored ads, pricing and reviews.
• Drive in‑store promotions, POSM, seasonal campaigns and trade marketing to increase footfall and sell‑through.
• Oversee e‑commerce site performance – SEO, CRO, merchandising and landing‑page strategy.
• Lead CRM, email and SMS programmes, segmentation, loyalty initiatives and retention campaigns.
• Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads and marketplace dashboards.

Required profile

• Bachelor’s degree in Marketing, Business or related field (MBA a plus).
• Minimum 7 years of marketing experience, at least 4 years in digital/performance marketing.
• Proven experience in retail and e‑commerce marketing, preferably within fragrance, beauty or lifestyle brands.
• Demonstrated success driving growth on GCC marketplaces and digital channels.

Required skills

• Google Ads (Search, Shopping, Performance Max, Display, YouTube)
• Meta Ads (Facebook/Instagram) and TikTok Ads
• PPC and paid‑social campaign management
• Marketplace advertising and listings optimisation (Amazon, Noon)
• SEO and website performance optimisation
• GA4, Google Ads Manager, Meta Business Suite analytics
• CRM/email and SMS marketing tools

What we offer

• Competitive salary commensurate with experience.
• Opportunity to shape and scale the marketing function of a fast‑growing UAE fragrance brand.
• Direct exposure to senior leadership and cross‑functional decision‑making.
• Dynamic, fast‑paced environment with strong professional growth prospects.