Marketing Manager Social & Digital

About the role

The Marketing Manager – Social & Digital leads the company’s social and digital presence across a portfolio of five social accounts, corporate websites, search visibility, email and CRM communications, and paid media on all channels.

Key responsibilities

• Develop and maintain a social strategy for each account, defining audience, tone, content pillars and platform priority while ensuring portfolio‑wide coherence.
• Recommend the annual social plan, channel mix and content volume for approval.
• Set creative direction and platform‑native standards for agency and in‑house teams.
• Manage accounts at different lifecycle stages and keep strategy current as platforms, formats and audience behavior evolve.
• Act as quality gate for all agency and in‑house output, ensuring compliance with brief, brand and platform standards.
• Oversee day‑to‑day management of the appointed agency, holding them to scope, quality and service‑level agreements.

Required profile

• Bachelor’s degree in Marketing, Digital Media, Communications or a related field.
• 7–10 years of experience in social and digital marketing, including at least 2 years managing a team and an external agency.
• Proven track record of growing reach and engagement through short‑form video, especially TikTok, backed by performance data.
• Hands‑on accountability for paid‑media budgets and cost‑per‑result across multiple channels.
• Experience in the GCC region with familiarity of regional platform behavior and bilingual audiences is strongly preferred.

Required skills

• Meta Blueprint certification.
• Google Ads certification.
• Google Analytics certification.
• TikTok Marketing certification or equivalent expertise.