Marketing Strategy Director

About the role

Airalo is looking for a Marketing Strategy Director to lead its Growth organization. You will shape acquisition, conversion and retention strategies across regions and channels, acting as the central capital allocator to maximise incremental impact.

Key responsibilities

• Own end‑to‑end forecasting, planning and operating cadence for Growth, aligning regional and central teams on targets and assumptions.
• Develop data‑driven spend allocation recommendations using CAC, LTV, incrementality and ROI insights.
• Partner with Data, Product, Brand and Finance to translate analytical outputs into actionable decisions.
• Lead cross‑functional projects such as regional diagnostics, efficiency audits and market deep‑dives.

Required profile

• 9+ years in Marketing Strategy, BizOps, FP&A, Management Consulting or similar analytical roles.
• Proven experience influencing capital allocation and maintaining forecasting models at a multi‑market level.
• Strong ability to challenge assumptions, synthesize insights and drive alignment with senior stakeholders.

Required skills

• Advanced Excel (or Google Sheets) modelling.
• SQL proficiency.
• Experience with modern BI tools such as Looker, Lightdash or Tableau.
• Familiarity with MMM models is a plus.