Media Analytics Manager

About the role

The Media Analytics Manager leads the analysis and interpretation of media data to generate actionable insights that support strategic decision-making and campaign performance. The role optimizes media investments across all channels and aligns them with broader marketing and business objectives, fostering a culture of performance measurement and continuous improvement.

Key responsibilities

• Analyze media performance across TV, digital, social media and print, develop dashboards and reports tracking KPIs, monitor real-time campaign data and present findings to stakeholders and senior leadership.
• Support media strategy with data-driven insights, conduct ROI and channel mix analysis, work with media planners and buyers on targeting, and contribute to annual media planning with historical analysis and forecasting.
• Work with Marketing, Analytics & Insights, Media Managers, creative teams and digital/technology teams on tracking solutions, campaign briefings and reviews, and share knowledge to build data literacy.
• Conduct competitive analysis and market research, stay up to date with industry tools and best practices, evaluate new analytics platforms, benchmark against industry standards and pilot new measurement methods.

Required profile

• Bachelor's degree in marketing, Business Analytics, Statistics, Media Studies or a related field.
• 8 years of experience in media analytics, marketing performance analysis or a related field.
• Proven experience working with media data across digital, TV and social media channels.
• Experience with media measurement tools such as Google Analytics, Adobe Analytics, Nielsen or similar.
• Strong background in data visualization and reporting, and proven ability to turn complex data into actionable insights for senior stakeholders.

Required skills

• Google Analytics, Adobe Analytics, Nielsen or similar platforms
• Data visualization and reporting with Power BI, Tableau or Excel