Media Lead MIA

About the role

As the Media Lead MIA, you will be at the forefront of KFC's media operations, working closely with global and regional teams to enhance media planning and buying. Your primary focus will be on improving media performance and unlocking business growth across the MIA region.

Key responsibilities

• Lead the development and implementation of a comprehensive media strategy for the MIA region across all channels.
• Manage media buying, planning, and optimization efforts, ensuring alignment with global brand guidelines.
• Act as the primary contact for all media activities in the MIA region, maintaining consistency with KFC's global strategy.
• Collaborate closely with franchisees to co‑create and align media strategies, campaign execution, and local adaptations.
• Build and maintain strong relationships with internal and external teams, including brand, digital, commercial, and media agency partners.
• Serve as the regional lead for the KFC Global Media Center of Excellence, ensuring media excellence and hygiene across all markets.
• Oversee and approve annual media plans from local markets, ensuring they meet COE standards.
• Identify underperforming markets and provide strategies to improve media efficiency and effectiveness.
• Partner with analytics teams to track KPIs, extract insights, and optimize media performance.
• Lead test‑and‑learn initiatives in advanced media markets to drive innovation and improvement.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 7–10 years of experience in media planning, strategy and buying, preferably in an agency or franchised brand environment.
• Proven track record managing integrated media campaigns across multiple countries.
• Strong experience working within franchised or multi‑market structures.
• Excellent understanding of key media metrics, digital performance channels and optimization techniques.
• Demonstrated ability to manage external agency relationships and influence cross‑functional stakeholders.
• Exceptional communication, presentation and relationship‑building skills.
• Experience in retail, food service or quick‑service restaurant industries is an advantage.
• Analytical mindset and data‑driven decision‑making abilities.
• Ability to work collaboratively in a fast‑paced global environment.

Required skills

• Analytics
• Media buying
• Media metrics
• Media planning
• Digital performance channels