Performance Marketer
GRQ HOLDINGS · Pakistan
وصف الوظيفة
About the role
GRQ Holdings is seeking a Performance Marketer to drive revenue growth across its e‑commerce portfolio in the UAE. You will be responsible for scaling campaigns, testing products and creatives, and delivering measurable business outcomes in a fast‑moving environment.
Key responsibilities
- Launch, manage, and optimize Meta advertising campaigns.
- Test products, creatives, hooks, offers, and landing‑page angles.
- Analyze performance data and identify scaling opportunities.
- Monitor KPIs such as CPA, ROAS, CTR, CPM, CVR, and retention metrics.
- Build structured testing systems for creatives and offers.
- Scale winning campaigns while maintaining profitability.
- Collaborate with creative, sales, and operational teams to improve ad performance.
- Identify market trends, competitor strategies, and winning advertising angles.
- Improve customer acquisition efficiency across multiple stores.
- Assist in strategy development for launch and scaling phases.
- Maintain strong reporting and operational communication.
Required profile
- Strong understanding of the ads ecosystem and Meta platforms.
- Proven experience scaling e‑commerce brands or performance campaigns.
- Ability to analyze data quickly and make data‑driven decisions.
- Solid grasp of creative testing, ad psychology, and offer optimization.
- Problem‑solving mindset and ability to thrive in fast‑moving operational environments.
- Professional communication and disciplined execution.
Required skills
- Meta advertising platforms
- Shopify ecosystem
- eCommerce advertising
- Data analysis
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GRQ HOLDINGS
Pakistan