Performance Marketing Manager - Middle East

About the role

Beiersdorf is looking for a Performance Marketing Manager for the Middle East who owns the performance marketing agenda and provides strategic and operational support to North Africa and CEWA. The role drives profitable consumer acquisition and sales growth across e-commerce and retail media channels, combining media planning, hands-on campaign execution, data-led optimization and close collaboration with markets, brands, sales teams, platforms and agencies.

Key responsibilities

• Define and lead the performance marketing roadmap for the Middle East, aligned with brand, category, commercial and e-commerce priorities, and provide frameworks, standards and expert support to North Africa and CEWA.
• Partner with the MU Media team so that e-commerce priorities are embedded in the full-funnel media plan and MU and e-commerce plans are aligned across channels.
• Manage campaigns from briefing and setup through launch, pacing, testing and optimization, improving traffic, conversion, revenue, ROAS and customer acquisition efficiency.
• Lead sponsored search, display and audience campaigns on Amazon and other regional marketplaces and e-retailers, identify 1P and 3P synergies, and use the Retail Media Engine tool for planning, activation, optimization and performance tracking.
• Own paid-search strategy, keyword expansion, campaign structures and bid optimization, using search insights to improve media, content, Digital Shelf and commercial plans.
• Develop audience-targeting and creative-testing frameworks, turn results into clear actions and scale winning combinations across markets and platforms.
• Set up KPIs, dashboards and regular performance reviews, analyzing reach, share of voice, CPC, conversion, ROAS and incremental sales.
• Own media budget allocation, pacing, forecasting, billing control and agency governance.
• Partner with Brand, E-Commerce, Sales, Content, Finance, procurement, platforms and agencies.

Required profile

• Bachelor's degree in Marketing, Business, Media, Analytics or a related discipline.
• 5+ years of hands-on experience in performance marketing, digital media buying and media planning, preferably in consumer goods, retail, e-commerce or an agency.
• Experience managing media agencies, platform partners and multiple market stakeholders.
• Knowledge of the Middle East digital and e-commerce landscape; experience supporting diverse emerging markets is an advantage.
• Fluent business English.

Required skills

• Campaign planning, execution and optimization across paid search, paid social, programmatic and retail media channels.
• Strong hands-on experience with Amazon Ads and other marketplace or retailer advertising platforms.
• Audience targeting, creative testing, attribution, incrementality and conversion optimization.
• Analytical skills with dashboards, media metrics, commercial data and budget forecasts.