Performance & SEO Specialist

About the role

The Performance & SEO Specialist will lead and optimise ABM's performance marketing and SEO initiatives across physical retail stores and e‑commerce platforms. You will own the customer journey from demand generation through conversion and retention, driving measurable business growth.

Key responsibilities

• Plan, execute and optimise paid media campaigns on Google Ads, Meta, YouTube, TikTok and other platforms, managing budgets to maximise ROI and ROAS.
• Develop and implement SEO strategies to boost organic traffic, improve search visibility and increase revenue on e‑commerce sites.
• Monitor website performance, conversion rates and CRO opportunities, collaborating with UX, design and merchandising teams.
• Track, analyse and report on KPIs using Google Analytics 4, Search Console, Looker Studio and advertising dashboards.

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, IT or related field.
• 2‑4 years of experience in performance marketing, SEO or digital marketing, preferably in retail or consumer goods.
• Strong analytical and reporting abilities with excellent communication and project management skills.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics
• Google Search Console
• On‑page, off‑page and technical SEO
• Keyword research tools
• Microsoft Excel