PR & Media Relations Specialist

About the role

We are looking for a PR & Media Relations Specialist to join our team remotely, with a focus on enhancing brand visibility in the fashion sector. The role will be based primarily in Dubai but offers flexible remote work arrangements.

Key responsibilities

• Develop and execute PR strategies aligned with brand goals.
• Build and maintain relationships with media, press, and influencers.
• Coordinate press releases, media coverage, and brand features.
• Identify PR opportunities, partnerships, and collaborations.
• Monitor media performance and track brand exposure.
• Ensure consistent brand messaging across all communications.
• Create content that follows current fashion trends.

Required profile

• Strong expertise in PR and media relations.
• Proficiency in strategic communications to shape brand narratives.
• Excellent written and verbal communication skills.
• Organizational ability to manage multiple tasks and deadlines.
• Bachelor’s degree in communications, journalism, public relations, or related field.
• Knowledge of the fashion or apparel industry is a plus.
• Established network within Dubai media and press.
• Arabic language skills preferred.
• Self‑driven, organized, and able to work independently.
• Experience working remotely is an advantage.

Required skills

• Strong PR and media relations expertise.
• Strategic communication planning.
• Content creation aligned with fashion trends.