Public Relation and Social Media Assistant Manager

About the role

The Public Relation and Social Media Assistant Manager will support the development and execution of Anantara The Palm Dubai Resort’s annual PR strategy and social media programmes. Working closely with internal teams, the role ensures consistent brand storytelling across media channels and enhances the resort’s visibility worldwide.

Key responsibilities

• Assist in creating and implementing the resort’s public relations strategy and communications calendar.
• Build and maintain relationships with local, regional and international media, editors and journalists.
• Draft press releases, media alerts, fact sheets and talking points in line with brand standards.
• Coordinate media stays, interviews, press visits and hosted experiences from invitation to post‑visit follow‑up.
• Monitor media coverage and identify opportunities to raise awareness of the resort’s offerings.
• Develop and execute social media strategies across Instagram, Facebook, TikTok, LinkedIn and other platforms.
• Manage the daily social media calendar, creating and publishing copy while preserving the resort’s tone of voice and visual identity.
• Oversee community management, responding to comments and messages promptly.
• Plan and coordinate photo and video shoots, handling briefs, logistics and content approvals.
• Identify, evaluate and manage influencers, content creators and brand partners, handling contracts, deliverables and post‑campaign reporting.
• Collaborate with Marketing, Food & Beverage, Rooms, Spa and other departments to develop communication plans for offers, launches and key calendar moments.

Required profile

• Proven ability to draft accurate and brand‑aligned PR materials such as press releases and fact sheets.
• Experience coordinating media visits, interviews and hosted experiences.
• Strong capability to monitor media coverage and spot awareness opportunities.
• Competence in developing social media strategies and managing content calendars across multiple platforms.
• Skill in creating engaging copy while maintaining brand tone and visual standards.
• Aptitude for timely community management and escalation of guest concerns.
• Ability to plan and oversee photo/video productions, including brief creation and logistics.
• Experience working with influencers and brand partners, including contract handling and performance reporting.

Required skills