Sales Manager - CIS Market

About the role

The Sales Manager – CIS Market will drive revenue growth for the property by developing and managing business from the CIS region. This role focuses on building strong relationships with key partners, identifying new opportunities, and achieving sales targets while upholding the luxury positioning of the brand.

Key responsibilities

• Develop and implement strategic sales activities for the CIS market to meet room, group and revenue targets.
• Manage and strengthen relationships with tour operators, travel agencies, corporate clients, luxury travel advisors and other partners across the region.
• Identify, qualify and secure new business opportunities through proactive sales calls, appointments, market research and networking.
• Negotiate rates, contracts, packages and commercial terms based on market conditions and business potential.
• Prepare and execute account development plans to increase production, market share and long‑term business.
• Conduct sales trips, client meetings, presentations, product trainings and networking activities within the assigned market.
• Represent the property at international trade shows, roadshows, exhibitions and other sales events.
• Organise familiarisation trips, site inspections and partner visits to showcase the hotel’s facilities.
• Monitor booking patterns, account production, market performance and competitor activity to recommend actions.
• Collaborate with Revenue Management, Reservations, Events, Marketing, Front Office and other departments to ensure seamless handling of key clients.
• Maintain accurate account profiles, contracts, production reports and opportunities in the CRM and sales systems.

Required profile

• Minimum 36 months (3 years) of sales experience, preferably in hospitality.
• Proven ability to build and maintain relationships with tour operators, travel agencies and corporate clients in the CIS region.
• Strong negotiation skills and commercial judgement.
• Ability to work closely with Revenue Management and cross‑functional hotel teams.

Required skills

• CRM platforms
• Microsoft Office