Sales Manager

About the role

As a Sales Manager you will drive business development and customer acquisition across the United Arab Emirates, leveraging PAX’s strong brand and innovative product portfolio to build a robust local customer network and achieve sustainable sales growth.

Key responsibilities

• Achieve sales, customer acquisition and revenue targets.
• Identify and develop new business opportunities throughout the UAE.
• Proactively source and approach prospective customers to maintain a strong pipeline.
• Establish and maintain relationships with distributors, wholesalers and key retail customers.
• Understand customer needs and create tailored commercial solutions.
• Identify new channels, customers and partnership opportunities to accelerate growth.
• Monitor market trends, competitor activities and provide regular sales forecasts and market intelligence.
• Collaborate with marketing, supply chain and other teams to ensure successful customer onboarding and execution.

Required profile

• Bachelor’s degree or higher.
• Minimum 3 years of sales or business development experience, preferably in e‑cigarettes, tobacco, nicotine, FMCG or similar fast‑moving consumer products.
• Strong understanding of the UAE market structure, pricing, distribution and competitive landscape.
• Existing network with UAE distributors, wholesalers, retailers or key accounts is highly preferred.
• Excellent commercial negotiation, communication and relationship‑building skills.
• Self‑motivated, proactive and target‑oriented.
• Fluent in English and Arabic.
• Currently based in the United Arab Emirates.

Required skills