Sales, Partnerships & Brand Activation Executive – FMCG, Retail, Wellness

About the role

Happy Earth, a premium clean‑label food and beverage brand based in Dubai, is looking for a Sales, Partnerships & Brand Activation Executive to grow its presence across the UAE. The role blends B2B sales, account management, partnership development and brand activation across retail, HoReCa, e‑commerce and other channels.

Key responsibilities

• Open and grow B2B accounts across the UAE, managing the full sales cycle from prospecting and sampling to negotiation, onboarding and repeat orders.
• Expand existing accounts through additional listings, SKUs, promotions and relationship management.
• Conduct market visits and build strong relationships with buyers and decision‑makers.
• Develop commercial partnerships with relevant brands, venues, communities, events and organisations.
• Coordinate sampling, pop‑ups, exhibitions, in‑store promotions and brand activations.
• Maintain accurate pipelines, forecasts and performance tracking by customer, channel and SKU.
• Review pricing, margins, discounts, VAT, payment and credit terms while protecting the brand’s premium positioning.
• Support stock planning and coordinate with marketing, logistics, operations, inventory and accounts.
• Track payments, follow up on overdue balances and provide clear weekly commercial updates.

Required profile

• Minimum two years of relevant UAE experience in B2B sales, business development, partnerships, account management or trade marketing.
• Experience in FMCG, food & beverage, wellness, retail, HoReCa, hospitality, gifting, distribution or a related category.
• Proven ability to open accounts, generate revenue and support activations or partnerships.
• Confident meeting buyers, building relationships, negotiating commercial terms and managing opportunities from first contact to repeat business.
• Valid UAE driving licence and access to a car.

Required skills

What we offer

• Competitive compensation based on relevant UAE experience and role fit.
• Full‑time schedule: Monday‑Friday on‑site, Saturday remote work.
• Opportunity to shape brand visibility and revenue growth in a fast‑growing premium FMCG company.