Senior Manager - Brand Marketing

About the role

Al Ghurair is seeking a Senior Manager to lead brand and campaign strategy for Al Ghurair Development, aligning initiatives with corporate vision and market positioning.

Key responsibilities

• Lead overall brand and campaign strategy, ensuring alignment with commercial objectives and long‑term market positioning.
• Drive evolution of brand equity, premium positioning, and customer perception across regional and international markets.
• Develop integrated campaign and launch strategies to strengthen market relevance and business growth.
• Identify strategic opportunities to enhance brand value, cultural relevance, and customer engagement through innovation.
• Own and oversee annual brand, campaign, production, and creative investment strategies for all corporate and project initiatives.
• Allocate resources strategically to maximize brand impact, campaign effectiveness, and ROI.
• Lead initiatives that support project launches, customer acquisition, lead generation, and revenue growth.

Required profile

• Bachelor’s degree in Communications, Marketing, Business Administration or related discipline.
• 10–12 years of experience in brand management, strategic marketing, consumer insights, and delivering impactful brand positioning.
• Strong communication, interpersonal, stakeholder management and relationship‑building skills.