Senior Marketing Executive

About the role

We are looking for a Senior Marketing Executive to support the execution of regional marketing activities across the Middle East. The role translates headquarters’ brand and marketing direction into effective local‑market actions, working closely with distributors, dealers, customers and agencies to strengthen brand visibility and ensure consistent representation.

Key responsibilities

• Develop and implement marketing plans aligned with corporate and regional objectives, covering ATL, BTL, campaigns, promotions and market activations.
• Coordinate with distributors and dealers to adapt HQ initiatives for local markets, monitor execution and enhance brand presence across customer touchpoints.
• Create and manage marketing materials such as brochures, catalogues, sales tools, promotional leaflets, presentations, event materials, product samples and corporate premiums while maintaining brand consistency.
• Brief and manage creative, digital, media, production and event agencies, ensuring timelines, deliverables and quality meet HQ standards.
• Coordinate regional website and social media updates, localise content, support news and event communication, and monitor online performance.
• Support dealer events, exhibitions, product launches and regional activations, providing branding, content, photography, video and on‑site marketing support.
• Review local marketing executions and help distributors maintain consistent brand standards across channels and customer‑facing environments.
• Assist with additional regional and HQ marketing assignments as required.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field; postgraduate qualification is an advantage.
• Relevant marketing experience, preferably in automotive, tire, mobility or related industry, with strong B2B exposure to distributors, dealers, retail channels or OE partners.
• Excellent written and spoken English; Arabic language capability strongly preferred.
• Good understanding of Middle Eastern business culture, especially UAE, Saudi Arabia and wider GCC markets.
• Existing networks within automotive, distribution or dealer sectors in the Middle East are a plus.
• Strong communication, coordination, negotiation and presentation skills.