Senior Performance Marketing Executive - Lead Generation

About the role

Estative is looking for a results-driven Lead Generation and Performance Marketing Expert to manage and optimise digital advertising campaigns, generate high-quality leads and drive measurable business growth. The priority is lead generation, not just social media engagement. The role is full-time and on-site in DIFC, Dubai, and covers lead generation, budget management, social media publishing and coordination of content across real estate projects.

Key responsibilities

• Plan, launch, manage and optimise lead generation campaigns on Meta Ads, Google Ads and other platforms, generating buyer and investor leads for real estate projects.
• Manage advertising budgets, audience targeting, retargeting and A/B testing, improving CPQL, conversion rates and ROAS.
• Build and optimise lead forms, landing pages and conversion funnels; integrate leads into CRM systems with accurate tracking and attribution.
• Analyse campaign performance and report on spend, qualified leads and results, working with the sales team on lead quality.
• Manage content calendars and publishing on Instagram, Facebook, LinkedIn, TikTok and YouTube, and coordinate designers, videographers and content creators.
• Write and optimise ad copy, headlines, captions and calls to action, keeping branding consistent.

Required profile

• Minimum 4-5 years of hands-on experience in performance marketing and lead generation.
• Proven track record of generating qualified leads at competitive acquisition costs.
• Strong experience managing and optimising significant monthly advertising budgets.
• Ability to manage multiple campaigns independently and deliver measurable results.
• Experience in Dubai real estate lead generation is highly preferred.

Required skills

• Advanced experience with Meta Ads Manager and Google Ads.
• Conversion tracking, GA4, Google Tag Manager, Meta Pixel and Conversion API.
• CRM platforms, lead tracking and marketing automation.
• Managing social media content and publishing schedules.

What we offer

• Monthly salary of AED 8,000-12,000 depending on experience.
• Performance bonus of up to AED 4,000 per month based on verified lead targets, cost per qualified lead, campaign performance and social media execution.

To apply, send your CV with examples of previous lead generation campaigns, including budgets managed, leads generated, CPL and CPQL, and industries and platforms used.