Senior Product Manager - Growth

About the role

Property Finder, the leading property portal in the UAE and MENA, is looking for a Senior Product Manager to lead its product-led growth work. The role leads a cross-functional squad, owns the roadmap and is accountable for results. It suits a generalist with a quantitative mind, deep knowledge of product, SEO, performance marketing, research, data and engineering, able to turn a growth story from a spreadsheet to the executive room.

Key responsibilities

• Own and lead the product-led growth roadmap, from discovery to delivery to results.
• Grow organic reach: the pages, tools and content surfaces that bring users to Property Finder, including through AI assistants.
• Make the product shareable and viral, and design first sessions that give new visitors quick value and experiences that bring people back.
• Add engagement and gamification, such as recognition, progress and rewards.
• Turn user contributions (reviews, questions, opinions, local knowledge) into product.
• Run a disciplined experimentation programme with hypotheses, guardrails and honest write-ups.
• Work with performance marketing so paid and organic efforts reinforce each other.
• Use AI as a working method for research, analysis, prototyping, content and data.
• Lead the squad day to day and work with SEO, Data Science, Engineering, Design, Analytics and Marketing.
• Communicate crisply with senior stakeholders and represent the growth story across the company.

Required profile

• Eight or more years in product, mostly on consumer products at scale, with at least three in a growth role owning the number.
• Quantitative by training; degree in mathematics, physics, engineering, computer science or similar, ideally with an MBA or comparable business education.
• End-to-end product knowledge: discovery, user research, specs, prioritisation, experimentation and readouts.
• Hands-on SEO (technical, content, off-page), Search Console and crawl data, templated pages at scale.
• Deep understanding of performance marketing: paid search, paid social and app campaigns, attribution and organic interaction.
• User research: interviews, surveys, usability sessions and behavioural analysis.
• Strong data skills: SQL and product analytics, statistics applied in practice, dashboards built yourself.
• Can code and speak engineering: Python or JavaScript to pull data, prototype features or automate workflows.
• Uses LLMs and agents as a working method, has built or orchestrated agentic workflows.
• Nice to have: marketplace experience, real estate or classifieds background in the UAE or GCC, user-generated content, loyalty or gamification, App Store Optimisation, and Arabic.