Senior Product Marketing Manager

About the role

You will own product launches from start to finish, handling the positioning brief, plan, dates, cross‑functional coordination, and post‑launch performance analysis. You will write the brief, work with the writing team to turn it into product copy and campaign assets, and ensure a consistent story across markets.

Key responsibilities

• Run end‑to‑end launches: brief, plan, ship, and post‑launch analysis.
• Decide launch depth (full launch vs. changelog) and maintain standards.
• Write positioning briefs and message hierarchies, collaborating with the writing team.
• Coordinate dates and plans across product, design, growth, data, support, and country leads.
• Partner with marketing, CRM, lifecycle and performance teams to optimise launches.
• Adapt messaging for local markets such as Karachi, Dhaka, Dubai, Jakarta while keeping a unified voice.
• Brief support, community and country teams before launch for accurate day‑one communication.
• Set success metrics pre‑launch, report results, and own competitive tracking.

Required profile

• 6+ years of product marketing experience in consumer fintech, crypto, payments or investing.
• Proven ownership of product launches with measurable results.
• Strong copywriting ability; examples of written copy required.
• Comfort working within an established brand voice and improving it.
• Experience pulling and analysing data using tools such as Metabase and Mixpanel.
• Track record of shipping products in multiple countries and adapting to local differences.
• Ability to operate independently without a large supporting team.

Required skills

• Metabase
• Mixpanel

What we offer

• High‑trust, high‑ownership culture with ownership from day one.
• Competitive pay benchmarked across markets and reviewed as you grow.
• Clear career progression through the Grow with Fasset (L1–L7) framework.
• Global exposure across seven markets, solving real problems for emerging economies.
• Learning and development support to advance your craft.