Senior Social Media Manager

About the role

Luna Properties is seeking a Senior Social Media Manager to lead the internal social presence for up to six brands within its group, including Luna PR, Studio36, Chief Block, and Crypto Polo Cup. Reporting directly to the CEO, this full‑time, office‑based role requires a deep understanding of current social trends and the ability to translate them into on‑brand content across multiple platforms.

Key responsibilities

• Own and evolve the internal social media strategy for each brand, staying ahead of platform algorithm changes and trend shifts.
• Define content pillars, tone of voice, and platform‑specific tactics for Instagram, LinkedIn, X and TikTok.
• Guide content ideation and collaborate with graphic designers, videographers and the Social Media Manager, providing clear creative briefs and feedback.
• Create and manage content calendars, posting schedules and approval workflows, ensuring high production standards.
• Monitor performance metrics, analyse engagement data and optimise strategy based on insights.

Required profile

• 4‑5+ years of experience in social media, preferably in a senior or lead capacity.
• Strong knowledge of Instagram, LinkedIn and X; TikTok experience is a plus.
• Demonstrated ability to stay current with social media trends and platform updates.
• Excellent communication skills and the capacity to advise senior leadership.

Required skills

• LinkedIn
• Instagram
• X (formerly Twitter)
• TikTok
• Content ideation
• Social media strategy