SEO Associate Director

About the role

We are looking for a forward‑thinking Associate Director (SEO) to lead advanced organic growth strategies across the MENA region from our Dubai office. The role combines strategic leadership, technical SEO expertise and AI‑driven optimisation to deliver measurable business impact for high‑profile clients.

Key responsibilities

• Define and execute regional SEO strategies aligned with client digital transformation goals.
• Build, lead and mentor a high‑performing SEO team covering technical, content and AI‑driven search disciplines.
• Drive AI‑focused initiatives such as conversational search, zero‑click results, featured snippets and LLM visibility.
• Conduct enterprise‑level technical audits of large multilingual sites, optimise architecture, crawlability, indexing and Core Web Vitals.
• Implement structured data and technical frameworks to enhance AI‑driven search visibility.
• Translate complex SEO data into strategic insights, develop advanced reporting dashboards and refine tactics based on algorithm changes.
• Collaborate with Paid Media, Content, PR and Social teams to embed SEO into integrated campaigns and regional Martech ecosystems.
• Act as senior strategic advisor to enterprise clients and C‑suite stakeholders, presenting performance and growth opportunities.
• Represent Assembly at regional industry events and stay at the forefront of search innovation.

Required profile

• Minimum 8 years of SEO experience, including senior leadership roles.
• Proven track record managing enterprise, international and multilingual SEO programmes.
• Deep understanding of MENA search behaviour, regional markets and localisation strategies.
• Strong analytical mindset with ability to turn data into business‑focused recommendations.

Required skills

• JavaScript frameworks
• Core Web Vitals
• structured data