Social Media Executive (Emirati)

About the role

We are hiring a Social Media Executive (Emirati) for a brand‑focused, Abu Dhabi‑based opportunity. The role is ideal for a creative and digitally‑minded professional who can build engaging social content, grow online communities, and keep the brand active, relevant, and consistent across platforms.

Key responsibilities

• Plan and coordinate social media content across key platforms, ensuring a consistent and engaging brand presence.
• Create, adapt, and publish content including captions, visuals, short‑form videos, campaign posts, and timely updates.
• Monitor audience engagement, comments, trends, and conversations while supporting responsive community interaction.
• Collaborate with internal teams and external partners to support campaigns, events, launches, and other communication moments.
• Track content and channel performance, using insights to improve future activity.
• Stay up to date with platform trends, content formats, and emerging social behaviours to bring fresh ideas into the content mix.

Required profile

• Relevant experience in social media, digital marketing, content creation, communications, or a related field.
• Strong understanding of major social platforms and how content should be adapted for different audiences and formats.
• Good writing and editing skills, able to create concise, engaging, brand‑appropriate copy.
• Comfortable working with visual content and basic design or editing tools; video content experience is an advantage.
• Strong organisational skills with the ability to manage content calendars, deadlines, and multiple priorities.
• Creative, proactive, and detail‑oriented with a good understanding of social trends and digital engagement.

Required skills

• Digital Marketing
• Communications
• Visual content creation
• Writing
• Content Creation
• Editing
• Social media management
• Video content production