Social Media Executive

About the role

Waves Investments & Properties L.L.C. is seeking a creative and organized Social Media Executive to strengthen its digital presence across multiple platforms. The role involves end‑to‑end content management, maintaining brand consistency, and supporting the company’s real‑estate marketing initiatives.

Key responsibilities

• Manage and maintain company profiles on Instagram, LinkedIn, Facebook, TikTok, and other relevant channels.
• Plan, execute, and own the content calendar, ensuring daily posting and timely delivery.
• Coordinate with design, video, and marketing teams to produce high‑quality reels, stories, creatives, and campaigns.
• Write engaging captions, copy, hashtags, and messaging tailored to target audiences.
• Monitor social‑media trends, competitor activity, and industry updates.
• Track engagement, reach, leads, and performance; produce weekly and monthly reports.
• Support social‑media campaigns, launches, events, and promotional activities.
• Manage comments and messages when required and support personal branding for management.
• Collaborate with photographers/videographers to ensure timely content delivery.
• Propose new content ideas, campaigns, and engagement strategies to increase visibility and growth.

Required profile

• Proven experience as a Social Media Executive or Specialist.
• Strong background in content planning, calendar management, and brand stewardship.
• Excellent copywriting and communication abilities.
• Experience handling multiple social platforms simultaneously.
• Ability to analyze performance metrics and optimise content.
• Experience in real‑estate or corporate branding is a plus.

Required skills

• Instagram
• LinkedIn
• Facebook
• TikTok