Social Media Manager - Tourism Experience

About the role

Luxarabia is looking for a creative, results-driven Social Media Manager to support the growth of its online tourism and e-commerce business. The successful candidate will have proven marketing experience in the travel, tourism, hospitality or online booking industry, with strong knowledge of social media, website management, SEO and digital marketing.

Key responsibilities

• Develop and execute digital marketing strategies to increase online visibility, website traffic, engagement and bookings
• Manage and grow social media channels including Instagram, Facebook, TikTok, LinkedIn and others
• Create, plan and publish content such as posts, reels, stories, videos and promotional campaigns for travel and tourism audiences
• Manage website content so it is accurate, engaging, SEO-friendly and conversion-optimised
• Implement SEO strategies including keyword research, on-page and content optimisation and performance monitoring
• Plan and run digital advertising campaigns, including Google Ads and Meta Ads where applicable
• Develop promotional campaigns for tourism packages, travel experiences, destinations and online booking services
• Monitor traffic, social media performance, campaign results and conversion rates using tools such as Google Analytics and Google Search Console
• Analyse marketing data, prepare regular performance reports and identify improvements
• Carry out competitor research and monitor digital marketing trends in the travel, tourism and e-commerce sectors
• Coordinate with internal teams, designers, content creators and external agencies, manage the content calendar, campaign timelines and marketing budgets, and ensure consistent branding

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Communications or a related field
• Proven digital marketing and social media management experience, preferably in a tourism, travel, hospitality or online booking company
• Experience managing business websites and updating content, preferably on an e-commerce or booking platform

Required skills

• SEO, keyword research, website optimisation and content marketing
• Hands-on experience with social media platforms, content planning, community management and audience growth