Viral Content Copywriter

About the role

Robot24 is the global leading news platform dedicated exclusively to robotics. We are seeking a Viral Content Copywriter to turn robotics stories into social‑first video content that audiences want to watch, share and discuss.

Key responsibilities

• Write high‑impact hooks for Reels, TikTok, YouTube Shorts and other short‑form video formats.
• Create concise video briefs for journalists, correspondents and videographers before on‑site filming.
• Craft attention‑grabbing headlines and on‑screen copy that stop scrolling.
• Develop the strongest creative angle for each robotics story.
• Write short‑form video scripts focused on attention, retention and shareability.
• Produce compelling captions and social copy.
• Design questions, challenges and experiments for field teams to execute on camera.

Required profile

• Exceptional writer with a deep understanding of social‑media attention and viral storytelling.
• Ability to identify the most engaging angle in technical or ordinary robotics topics.
• Experience writing for high‑growth social media accounts, digital publishers or viral video brands is highly preferred.

Required skills

• Hooks and scroll‑stopping headlines.
• Short‑form storytelling.
• Curiosity gaps and audience retention techniques.
• Emotional triggers and shareability.
• Ability to simplify complex technical subjects without losing accuracy.