AI Creative Production Lead

About the role

IMI is looking for an AI Creative Production Lead to run an in-house, AI-augmented production unit that makes brand and marketing content from approved briefs and cleared brand assets. The hub is being built under a 12-month Build-Operate-Transfer programme, with IMI providing architecture, workflows and governance while the client employs the team from day one. The Lead owns the hub's output, people, pipeline and cost, combining studio head, producer and transfer-owner roles.

Key responsibilities

• Turn client marketing briefs into treatments, scripts, boards and production plans, and set creative standards across brand films, campaigns, social, event and corporate content
• Own the delivery calendar, shot tracker and review cycle, and set the generation budget per project
• Run the pipeline end to end, apply model routing per shot type and work with the AI Systems Developer to automate steps and keep SOPs current
• Act as the human quality gate: every AI-generated output needs authorised review, and enforce brand, editorial, data-classification and C2PA provenance rules
• Lead, task and develop the team, and act as the hub's interface with client marketing, communications, brand governance, IT/security and procurement

Required profile

• 12+ years in broadcast, agency or brand content production, including 5+ years leading a production or studio team
• Demonstrable delivery of AI-generated or AI-assisted content, with a portfolio showing continuity across a full cut
• Proven ability to combine creative direction with hands-on production management (schedule, budget, tracker, delivery)
• Experience setting up a new studio, unit or in-house agency, ideally with a defined handover
• Experience managing production budgets and reporting unit economics
• Working knowledge of AI governance (copyright, likeness and voice rights, C2PA, data classification) and enterprise governance (brand compliance, procurement, IT security, data residency)
• Senior stakeholder management in a large corporate, energy, government or sovereign-linked organisation
• Fluent English essential; Arabic a strong advantage
• Bachelor's degree in Film, Media Production, Digital Arts, Communications or a related field; an exceptional portfolio may be considered in lieu

Required skills

• Generative image, video and voice platforms (e.g. Midjourney, Veo, Runway, Kling, Higgsfield, ElevenLabs)
• Adobe Premiere Pro, After Effects, DaVinci Resolve Studio and review platforms such as Frame.io
• Shot tracking in Airtable, Notion or Wrike