Area Manager – Middle East

About the role

BDK Parfums, an independent Parisian niche fragrance house, is expanding its commercial footprint across the Middle East. Based in Dubai, the Area Manager will lead sales development across multiple retail formats, including boutiques, department store corners, multi‑brand concept stores and e‑commerce. Reporting to the Director of International Sales & Trade Marketing, you will own the regional P&L and drive the execution of the brand’s commercial strategy.

Key responsibilities

• Develop and execute sales plans for the Middle East, covering standalone boutiques, franchises, department store corners, multi‑brand stores and online channels.
• Negotiate and review annual business plans and commercial contracts with distributors and retailers market‑by‑market.
• Manage a portfolio of existing partners while actively identifying and onboarding new distribution opportunities.
• Implement monthly sell‑in/sell‑out reporting, analyse performance and propose improvement actions.
• Travel to each market several times a year to strengthen relationships, protect brand interests and train retail teams.
• Design, negotiate and roll out annual trade‑marketing plans that maximise brand visibility and drive sell‑out.
• Collaborate with partners to produce accurate forecasts for existing and new product launches.
• Provide regular, clear reporting on commercial, marketing and communication activities to senior management.

Required profile

• Minimum 5 years of experience in niche perfumery or selective luxury within international commercial functions.
• Strong organisational skills, ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication in English and French; Arabic is a plus.
• High availability for travel across the region (60‑70 % of the time).

Required skills

• Advanced proficiency in Microsoft Excel.
• Strong command of PowerPoint and other presentation tools.
• Experience with CRM and ERP systems for sales tracking and reporting.

What we offer

• Competitive package based on profile, comprising a fixed salary plus performance‑based bonus.
• Opportunity to shape the growth of a fast‑expanding luxury fragrance brand in a dynamic region.
• Supportive international team and clear career development pathways.