Boutique Marketing Manager

About the role

The Boutique Marketing Manager is based in Abu Dhabi and reports to the Boutique Director. The role covers client marketing to increase client knowledge and develop the client base, contributing to the quality of the client experience and the boutique's influence internally and externally. Key partners include the Boutique Director, Sales Managers, Learning Manager, Fashion Advisors and the Europe and Middle East CRM and Marketing teams.

Key responsibilities

• Increase client knowledge and develop clients by setting up and monitoring regular client analysis and keeping the client database accurate (capture, cleansing, extraction)
• Report regularly to the Boutique Director on marketing results and client data, and share knowledge on competitors, trends and luxury retail
• Turn complex data into PowerPoint reports and visual insights to support clienteling strategies
• Set yearly CRM objectives with the Boutique Director, implement action plans, share CRM tools and guidelines with the team and follow up each Fashion Advisor's performance
• Ensure the sales team deploys the House's client experience strategy, support improvements to the client experience and coordinate client complaints and actions
• Organize personalized services such as birthdays, gifts, events, fashion shows, treatments and private appointments, and launch new in-store services
• Act as main contact for the Fashion team Middle East and India on event organization, follow up event feedback and welcome clients personally at events and appointments
• Implement the boutique's marketing strategy with the Boutique Management and Regional Marketing team, and help Fashion Advisors use CRM and digital tools to build personalized client relationships

Required profile

• 5 years of experience in operational marketing, CRM and/or client experience projects, preferably in fashion retail or another luxury environment
• Deep understanding of the local market with fashion sensitivity
• Leadership, communication, attention to detail, analytical and organizational skills
• English is a must; Arabic is a plus