Brand and Creative Director

About the role

Redmal Digital is looking for a Brand and Creative Director who owns the brand Sajada.com and everything customers see: the brand, the collections, the shoots and the campaigns. The role sets the strategy that turns Sajada from a successful e-commerce store into a household name in Muslim homes, and leads the creative work that brings it to life. You report to the founder and work alongside the Head of Growth and Operations Manager, with partnerships, design, creative strategy, video and creator teams working under your direction.

Key responsibilities

• Brand: maintain the BrandOne brand book covering positioning, voice, visual identity, claims and the presentation of Islamic content with care and accuracy
• Define range and positioning for the Everyday, Classic, Signature and Kids lines, and build brand architecture for new product lines, sub-brands and co-branded collections
• Shape the brand story across the homepage, collection, About and product pages
• Oversee packaging and unboxing, including boxes, labels, inserts and the moments customers share
• Plan the campaign calendar for Black Friday, Ramadan, both Eids, back-to-school and monthly drops, months ahead
• Direct every shoot: concept, location, models, styling, shot list and art direction, with you on set
• Guide creative direction for new mat designs and product lines with designers and factories, and choose and brief artists and calligraphers
• Give final sign-off on ads, emails, social, the website and packaging so everything is on-brand

Required profile

• 5+ years in brand or creative roles, with 2+ years leading the brand or creative direction of a consumer brand (ideally DTC, fashion, home or lifestyle)
• A portfolio of shoots, campaigns and brand systems you led, with the results they drove
• Experience planning and directing photo and video shoots from concept to final assets
• Experience briefing designers, artists, photographers, videographers and creators, and leading a creative team
• Understanding of performance marketing, so brand and growth work together
• Respect for and understanding of Islamic practice, and care in how faith is presented
• Excellent written English; Arabic or French is a plus

The position is a contract role based in Dubai. Apply through the application form on the company's careers page.