Brand Category Manager

About the role

Own profitable category and brand growth through sales planning, consumer marketing, strong launches and disciplined retail execution. This role combines commercial sales ownership with brand and marketing leadership, not a traditional buying‑only position.

Key responsibilities

• Own category and brand sales, gross‑margin and stock‑productivity targets across stores and e‑commerce, building monthly commercial plans and reviewing results weekly.
• Use sales, customer and competitor data to optimise assortment, pricing, promotions, replenishment and product availability, and drive action on slow‑moving stock.
• Create and execute brand calendars covering launches, campaigns, events, content, promotions and customer engagement.
• Lead new‑brand and product launches from commercial planning through to in‑store and online execution, securing brand investment, media assets, testers, samples and promotional funding.

Required profile

• Minimum 5‑7 years relevant experience within beauty (skincare, makeup, haircare, fragrance or beauty devices) with proven record of sales growth and consumer‑facing marketing campaigns.
• Strong commercial command of sales, margin, stock, pricing, promotions and category performance, with experience in multi‑channel retail.
• Experience with international beauty brands and preferably UAE or GCC market exposure.
• Confident, analytical and action‑oriented with strong negotiation, communication and stakeholder‑management skills.

Required skills

• Sales planning
• Negotiation
• Brand marketing
• Promotions
• E‑commerce execution
• Launch execution
• Retail execution
• Consumer marketing
• Replenishment
• Commercial planning
• Pricing
• Multi‑channel retail