Brand Manager

About the role

WYLD, an outdoor‑inspired hospitality brand, is seeking a Brand Manager to lead its brand strategy in Dubai. This full‑time, on‑site position will shape the brand’s visual and verbal identity across all guest touchpoints and support new property launches.

Key responsibilities

• Develop and execute brand strategies that strengthen WYLD’s positioning in the hospitality and lifestyle market.
• Manage brand campaigns and ensure consistent visual and verbal identity across all guest touchpoints.
• Coordinate with marketing, design, and operations teams to align brand execution.
• Monitor market trends, analyze customer insights, and use data to refine brand messaging and experiences.
• Guide content and creative development, overseeing the production of brand‑aligned assets.
• Manage partnerships and collaborations that enhance brand visibility.
• Support new property or experience launches to maintain brand coherence and impact.

Required profile

• Demonstrated experience in brand management, marketing, or hospitality, preferably with lifestyle or travel brands.
• Strong skills in brand strategy, positioning, and storytelling, with the ability to translate brand values into concrete campaigns and guest experiences.
• Proficiency in coordinating cross‑functional teams and managing projects with creative, digital, and operations stakeholders.
• Ability to use market research and data analysis to inform decisions, measure brand performance, and identify growth opportunities.
• Excellent written and verbal communication skills in English; additional languages are a plus.
• Comfortable working on‑site in a fast‑paced, guest‑focused environment in Dubai.
• Bachelor’s degree in Marketing, Business, Communications, Hospitality Management, or a related field; relevant certifications are a plus.
• Genuine interest in travel, adventure, and outdoor‑inspired hospitality.

Required skills