Brand Manager - Pharmaceuticals

About the role

The Brand Manager develops and implements marketing and brand strategies to drive product growth, strengthen market positioning and achieve business objectives. The role covers brand performance management, market research, strategic partnerships and collaboration with internal teams and pharmaceutical principals.

Key responsibilities

• Develop and execute annual brand and marketing plans aligned with company objectives
• Manage brand positioning, product messaging, marketing strategies and product lifecycle planning
• Conduct market research, competitor analysis and product forecasting to identify growth opportunities
• Plan and run marketing campaigns, product launches, scientific meetings, symposiums, presentations and promotions within budget
• Monitor brand performance, market share and marketing effectiveness and recommend improvements
• Work with the Business Development team on new opportunities and contract signings
• Build relationships with pharmaceutical principals, business partners and key stakeholders, and coordinate with them on product knowledge and market insights
• Collaborate with sales, medical, regulatory, finance and other teams, and organize product training and educational activities
• Manage marketing budgets and identify opportunities for portfolio expansion and long-term growth

Required profile

• Bachelor's degree in Pharmacy or a related field
• Minimum 7 years of total professional experience, including at least 2 years of marketing experience in the UAE pharmaceutical industry
• Proven experience in brand management, marketing strategy and product launches
• Good understanding of the UAE pharmaceutical market; experience with pharmaceutical principals is an advantage

Required skills

• Strategic thinking and analytical skills
• Communication, presentation and negotiation skills
• Relationship building and stakeholder management
• Organizational and project management skills
• Commercial awareness and business development mindset