Channel Account Manager – FMCG

About the role

The Channel Account Manager will lead the development and execution of channel strategies across the UAE market, ensuring that distributors and major retail partners deliver consistent results aligned with business goals. This position combines strategic planning, partner lifecycle management, and retail execution oversight.

Key responsibilities

• Design and implement channel management policies, standards, and operating procedures for the UAE.
• Manage the full distributor lifecycle—from recruitment and onboarding to performance monitoring and exit.
• Establish governance frameworks that equip partners with product knowledge, commercial capabilities, and operational support.
• Drive retail initiatives such as product listings, merchandising, in‑store displays, and promotions across supermarkets and other retail channels.
• Monitor regional channel performance and ensure alignment with commercial policies.
• Conduct market and channel analyses to uncover growth opportunities and operational risks.
• Develop actionable channel development plans to improve efficiency and business performance.
• Collaborate with internal sales, marketing, and commercial teams to ensure cohesive execution of channel initiatives.

Required profile

• Minimum 5 years of experience in channel management, distributor management, regional sales, or a related commercial role within FMCG, tobacco, or consumer goods.
• Proven track record managing distributors throughout the entire partnership lifecycle.
• Strong understanding of FMCG distribution models, key retail accounts, and channel operating principles.
• Experience creating channel policies, governance frameworks, and execution standards.
• Analytical ability to assess channel performance and identify commercial opportunities.
• Excellent stakeholder management, communication, and influencing skills.
• Self‑motivated, commercially driven, and able to juggle multiple priorities in a fast‑paced environment.

Required skills

• Analytical assessment of channel performance
• Development of channel policies and governance frameworks
• Retail execution support (product listings, merchandising, promotions)