Content Executive – Beauty

About the role

Join Ounass as a Content Executive and bring luxury beauty to life through inspiring storytelling and compelling copy. You will shape how customers discover, engage with, and shop beauty products across Ounass’ digital platforms.

Key responsibilities

• Create engaging beauty content for the website and app, including weekly refreshes, brand and product launches, and key beauty moments.
• Write elevated copy across skincare, makeup, fragrance, haircare and wellness, balancing editorial storytelling with commercial goals.
• Develop editorial pieces such as how‑to guides, routines, product edits, trend‑led features and educational content.
• Support the beauty content calendar, ensuring relevance to launches, trends, seasonal moments and marketing priorities.
• Collaborate with buying, creative, marketing, editorial, merchandising and project‑management teams to deliver seamless content and campaigns.
• Gather assets, product information and key messaging from brand partners for launches and storytelling opportunities.
• Assist with creative briefs for shoots, video, creator and expert‑led content.
• Review campaign and content performance to derive insights for future storytelling.

Required profile

• Bachelor’s degree in Communications, Journalism, Marketing, Fashion or a related field (beauty or cosmetic science training is a plus).
• Previous experience in copywriting, content creation or editorial, preferably within beauty, luxury, e‑commerce or a beauty retailer.
• Strong passion for beauty with solid knowledge of skincare, makeup, fragrance, haircare and wellness.
• Excellent written English, grammar, proofreading skills and attention to detail.
• Ability to adapt writing style to different brand tones while maintaining Ounass’ voice.
• Comfortable working in a fast‑paced environment, managing multiple projects and shifting priorities.

What we offer

• Work with leading luxury beauty brands and gain exposure to major launches, exclusives and campaigns.
• Develop deep beauty expertise across product categories while staying at the forefront of regional and global trends.
• See your ideas come to life across Ounass’ digital platforms, campaigns, shoots, video and editorial storytelling.
• Gain experience in content strategy, campaign ideation, performance insights and commercial decision‑making.
• Collaborate cross‑functionally with editorial, creative, buying, marketing and merchandising teams.
• Build valuable experience creating content for one of the most dynamic beauty markets in the GCC.