CRM Executive – Customer Engagement & Retention

About the role

Forever Makeup Trading LLC is seeking a talented CRM Executive to join its Dubai team. The role focuses on building long‑term customer relationships, driving repeat purchases and supporting business growth through effective engagement strategies. You will manage CRM campaigns across WhatsApp, email and SMS while creating personalized journeys and automation flows.

Key responsibilities

• Plan and execute CRM campaigns on WhatsApp, email and SMS channels.
• Create customer segments and personalized marketing journeys.
• Set up welcome, abandoned‑cart and win‑back automation flows.
• Identify opportunities to improve retention, cross‑selling and upselling.
• Monitor campaign performance, revenue, conversions and ROI.
• Collaborate with marketing, e‑commerce and creative teams to achieve objectives.

Required profile

• 1–3 years of experience in CRM, retention or e‑commerce marketing.
• Hands‑on experience with WhatsApp, email, SMS or CRM platforms.
• Good understanding of customer segmentation and marketing automation.
• Strong analytical, communication and copywriting skills.
• Experience with Klaviyo, WebEngage, MoEngage, WATI or AiSensy is an advantage.
• Shopify experience is preferred and applicants must be based in Dubai.

Required skills

• WhatsApp
• Email
• SMS
• Klaviyo
• WebEngage
• MoEngage
• WATI
• AiSensy
• Shopify