Data Analyst - Content & User Growth

About the role

A leading international media and digital content platform, active across Asia and expanding in the Middle East, is hiring a Data Analyst for content and user growth. The role focuses on content performance, user behavior and commercialization analytics, working closely with content, product and growth teams.

Key responsibilities

• Build a quantifiable, real-time and accurate data framework, including unified core metrics, data definitions and monitoring mechanisms.
• Design and maintain core dashboards and daily/weekly reports on content performance, conversion funnels, retention/churn and monetization.
• Analyze key content, projects and campaigns (major shows, short-form content, regional initiatives) and provide performance evaluation, issue diagnosis and optimization recommendations.
• Develop user profiling and segmentation models, tagging systems and audience clusters to support content, product and operations strategies.
• Identify churn and drop-off points in the user journey, drive cross-functional improvements and track post-optimization results.

Required profile

• Experience in data analysis or data operations, preferably in content platforms, internet products or growth-oriented environments.
• Clear logical thinking, able to turn problems into metrics, insights and actions.
• Strong communication and stakeholder management skills, collaborating with product, content and operations teams.
• English as a working language; familiarity with Middle Eastern users or Arabic is a strong plus.

Required skills

• Strong SQL proficiency.
• Hands-on experience with BI tools such as Looker, Power BI or Tableau.
• Python is a plus.

The role offers exposure to regional and global stakeholders in an international organization, the chance to build scalable data foundations from the ground up, and competitive compensation with long-term development potential.