Digital Marketing Manager

About the role

An experienced, results-driven Digital Marketing Manager is sought to lead the digital marketing strategy, strengthen the online presence and drive business growth.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Manage digital advertising campaigns across Google Ads, Meta Ads and other platforms.
• Oversee SEO, SEM, social media marketing and email marketing.
• Monitor campaign performance, optimise marketing budgets and maximise ROI.
• Analyse marketing data and provide actionable insights using analytics tools.
• Collaborate with internal teams to improve brand awareness, lead generation and customer engagement.
• Manage marketing agencies and external service providers when required.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 5 years of experience in digital marketing, including managing campaigns and strategies.
• Proven experience in performance marketing, lead generation and campaign optimisation.
• Experience managing marketing budgets and reporting on KPIs.

Required skills

• Google Analytics, Google Ads and Meta Ads Manager
• SEO tools
• Excellent communication, analytical and project management skills