Digital Marketing Specialist - Fashion Brand

About the role

A fashion brand in Dubai is looking for a creative and results-driven Digital Marketing Executive to build its online presence. The role focuses on brand awareness, audience engagement and online sales through social media, website content, email marketing and paid advertising, with a good understanding of SEO.

Key responsibilities

• Manage and grow the brand's presence on Instagram, Facebook, TikTok and other platforms
• Plan, create and schedule fashion-focused content and write captions, product descriptions and promotional copy
• Develop campaigns to increase followers, engagement and brand visibility
• Collaborate with designers, photographers and influencers on high-quality content
• Promote seasonal collections, product launches and fashion campaigns
• Update website content, banners, landing pages and product listings, optimising product pages for search and user experience
• Use analytics tools such as Google Analytics to track traffic, engagement and conversion rates, and prepare performance reports

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field
• 2-4 years of experience in digital marketing; fashion or retail experience preferred
• Strong understanding of social media trends and the fashion industry
• Good communication, creativity and organisational skills, able to work in a fast-paced environment

Required skills

• Meta Business Suite (Facebook and Instagram ads)
• Google Ads (basic to intermediate)
• Canva or similar design tools (preferred)
• SEO: keyword research, on-page and content optimisation