Digital Marketing Specialist

About the role

The Heritage Club is seeking a full‑time Digital Marketing Specialist to own end‑to‑end digital activities. You will drive SEO, paid media and social growth for a fast‑growing luxury watch buy‑back service, working directly with the founding team in a high‑ownership start‑up environment.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta and Google, managing budgets to meet performance targets.
• Develop and execute an SEO strategy to increase organic visibility and generate inbound leads.
• Implement AI‑driven discovery tactics (GEO/AEO) to appear in LLM and AI‑search results such as ChatGPT and Google AI Overviews.
• Create, schedule and produce content for social media channels, increasing follower engagement.
• Build reporting dashboards, track KPIs and use analytics to continuously improve campaign performance.
• Collaborate across the marketing mix, testing new ideas and scaling successful tactics.

Required profile

• 3‑5 years of hands‑on digital marketing experience with measurable results.
• Proven track record managing Meta and Google advertising channels.
• Strong understanding of both paid (PPC) and organic (SEO) growth strategies.
• Experience in content research, planning and scripting.
• Data‑driven mindset with solid reporting and analytics skills.
• Familiarity with the Dubai/UAE market and ability to work autonomously in a start‑up.

Required skills

• Google SEO
• Google PPC
• Meta advertising
• AI‑driven discovery (GEO/AEO)
• LLM and AI‑search tools

What we offer

• Competitive salary and benefits package.
• Hybrid working model.
• Modern office in Gold & Diamond Park, Dubai.
• Early‑entry opportunity to grow with a rapidly scaling company.