Digital Marketing Specialist

About the role

AVA NEXUS is seeking a Digital Marketing Specialist to strengthen its online presence and promote a portfolio of technology, AI, digital solutions, consulting, and business services. The role will focus on driving lead generation, managing paid campaigns, and coordinating content across multiple digital channels.

Key responsibilities

• Manage and maintain the company’s social media accounts.
• Plan, execute, and monitor paid advertising campaigns on Meta Ads, Google Ads, and other platforms.
• Develop content calendars and publishing schedules in collaboration with design and content teams.
• Create marketing and advertising copy for services and campaigns.
• Run lead‑generation initiatives and support customer acquisition efforts.
• Track campaign performance, KPIs, and generate performance reports.
• Respond to digital inquiries, qualify leads, and forward them to relevant teams.
• Monitor market trends, competitor activity, and digital platform developments.
• Assist with the digital launch and promotion of new services and projects.

Required profile

• Proven experience in digital marketing and social media management.
• Hands‑on expertise with Meta Ads and Google Ads platforms.
• Understanding of lead generation and performance‑marketing concepts.
• Strong written communication skills in English.
• Ability to juggle multiple tasks and projects simultaneously.

Required skills

• Meta Ads
• Google Ads
• Lead Generation
• Performance Marketing
• Digital Marketing Analytics
• Social Media Management