Digital Marketing Specialist

About the role

An established UAE-based healthcare and wellness distribution company is looking for an experienced Digital Marketing Specialist to design, execute and optimise digital media strategies across a portfolio of international product brands. The role combines strategic planning with hands-on execution, working closely with Brand Management, Sales, E-commerce and external partners.

Key responsibilities

• Design and execute digital media strategies for individual product brands, including media planning, budget allocation and monitoring of spending effectiveness.
• Plan, launch and optimise paid campaigns on Google Ads, Meta, TikTok, LinkedIn and other platforms, using audience targeting, bidding, A/B testing and remarketing.
• Develop SEO and SEM strategies to generate qualified traffic and support customer acquisition.
• Analyse performance with GA4, Meta Insights and other tools, measuring reach, engagement, conversions, customer acquisition cost and ROI.
• Coordinate brand content plans, creative production and social media consistency.
• Support email campaigns, audience segmentation, customer journeys and marketing automation; coordinate influencer campaigns and digital partnerships.
• Work with e-commerce teams to drive traffic and improve conversion rates, and identify AI-powered tools and automation opportunities.
• Ensure campaigns, advertising claims and creative comply with regulations and brand guidelines.

Required profile

• Bachelor's degree in Marketing, Digital Media, Communications or a related discipline.
• 5-7 years of progressive digital marketing experience, preferably in healthcare, nutraceuticals, wellness, consumer health or FMCG.
• Proven experience developing and executing digital media strategies across multiple brands or product categories, and managing digital media budgets.
• Nice to have: experience with regulated consumer products, e-commerce platforms such as Amazon, Noon or Shopify, and certifications in Google Ads, Meta Blueprint, HubSpot or SEO.

Required skills

• Google Ads, Meta Ads Manager, paid social, SEO and SEM.
• Google Analytics 4, digital performance reporting and conversion analysis.
• Audience segmentation, remarketing, A/B testing and customer acquisition strategies.
• Working knowledge of CRM, email marketing and automation platforms.

Candidates apply through LinkedIn with their CV; employers disclose their identity to shortlisted candidates.