Director of Marketing

About the role

Rixos Marina Abu Dhabi, a luxury resort in the heart of Abu Dhabi, is looking for a Director of Marketing to lead its marketing department. The role covers strategy, brand positioning, digital transformation, campaigns and stakeholder reporting, working closely with senior leadership, sales and revenue management.

Key responsibilities

• Lead and develop the overall marketing strategy aligned with Rixos Properties' business goals and manage the marketing department across digital, traditional and experiential channels.
• Oversee brand positioning and awareness, keeping the brand consistent across all platforms.
• Develop and run integrated marketing campaigns that drive customer acquisition, engagement and retention.
• Lead digital marketing (SEO/SEM, social media, content marketing, email, paid media) and the company's digital transformation.
• Use market research and data analytics to follow industry trends and find growth opportunities.
• Collaborate with senior leadership, sales and revenue management to align marketing with revenue goals.
• Manage the marketing budget and resources to maximise ROI.
• Lead, mentor and develop the marketing team.
• Act as the main point of contact for marketing matters with executives and stakeholders, and track and report campaign performance.
• Manage public relations and partnerships with partners, influencers and media.
• Align marketing with sustainability goals and ensure compliance with local laws, ISO standards and food safety and hygiene regulations.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; MBA or equivalent highly preferred.
• Minimum 10 years of marketing experience, with at least 5 years in a leadership role, preferably in hospitality, luxury or service industries.
• Experience managing large teams, substantial marketing budgets and driving organisational change.
• Strong analytical skills, creativity and excellent verbal and written communication.

Required skills

• Digital marketing: SEO, SEM, social media, content marketing and email marketing.
• Strategic thinking and data-driven decision making.

What we offer

• Competitive salary reflecting industry standards.
• Training programmes, career growth within the Rixos Hotels group and recognition programmes.
• Health insurance, flexible scheduling where possible, uniforms and transportation services.