Key Account Manager - Gratis & Watsons Turkey

About the role

Coty is looking for a Key Account Manager in Dubai to drive sustainable, profitable growth of Coty Consumer Beauty across Gratis and Watsons in Turkey. The role combines direct customer management, commercial planning, trade marketing and omnichannel execution across brick-and-mortar and e-commerce, covering Make-up, adidas Personal Care and Mass Fragrances.

Key responsibilities

• Own the end-to-end commercial relationship with Gratis and Watsons Turkey, including annual joint business plans, negotiations, trading agreements and business reviews
• Deliver net revenue, gross margin, profitability, market share and sell-out targets for assigned retailers
• Drive distribution expansion, assortment optimization, category growth and listing of new products
• Build customer-specific activation plans and annual promotion and activation calendars for brick-and-mortar and e-commerce
• Manage in-store execution (planograms, merchandising, fixtures) and e-commerce performance (digital shelf visibility, online assortment, content)
• Analyze sell-in, sell-out, pricing and assortment trends, monitor competition and recommend category, pricing and trade investment strategies
• Manage customer investments, trade spend and A&CP budgets, support forecasting and demand planning, and work with Finance and Supply Chain
• Collaborate with Marketing, Finance, Supply Chain and regional sales leadership, and report regularly to management

Required profile

• Bachelor's degree in Business Administration, Marketing, Economics or a related field
• 5+ years in Key Account Management, Sales, Trade Marketing, Category Management or a comparable FMCG commercial role
• Proven experience managing modern trade or beauty specialist retailers in Turkey
• Experience with both brick-and-mortar and e-commerce customer environments
• Fluent Turkish (ideally native level) and strong written and spoken English
• Preferred: experience with Gratis, Watsons or similar Turkish beauty retailers, and a balanced background in Key Account Management and Trade Marketing

Required skills

• Strong commercial acumen and negotiation skills with senior retail stakeholders
• Trade marketing, shopper marketing and category management capability
• Analytical mindset with strong Excel, PowerPoint and business reporting skills
• Ability to manage multiple launches, campaigns and customer priorities at once