KOL Lead – Spain & Iberia

About the role

Kraken is looking for a KOL Lead to build and scale a creator network across Spain and the Iberian region, driving new trading user acquisition for Kraken Pro.

Key responsibilities

• Build and scale a KOL/creator network in Spain, Iberia and other countries for Kraken Pro from the ground up.
• Drive new trading user acquisition through influencer and creator partnerships across the region.
• Own end‑to‑end relationship management with local KOLs, from sourcing to activation.
• Represent Kraken Pro’s derivatives suite – perpetual futures, prop trading, margin – to top regional creators.
• Fix on‑the‑ground execution issues that block program performance and iterate fast.
• Set and own regional KOL acquisition targets and CAC efficiency.
• Partner cross‑functionally with growth, marketing, and compliance teams.
• Benchmark and adapt a proven KOL playbook.

Required profile

• Proven track record building an influencer/KOL/creator network from scratch in Spain and/or the Iberia region.
• Fluent Spanish (Portuguese a plus) with deep knowledge of the local crypto/trading creator ecosystem.
• Experience acquiring trading users at scale with a clear focus on CAC.
• Hands‑on, get‑it‑done approach – solves problems on the ground rather than escalating.
• High agency – owns regional strategy without waiting for global direction.
• Understanding of perpetual futures, margin, and prop trading products.
• Comfortable operating in a fast‑moving, ambiguous, 24/7 crypto environment.
• Strong relationship‑management and negotiation skills with creators/KOLs.