Lead, AI Creative Designer

About the role

The Lead, AI Creative Designer will drive the adoption and continuous improvement of Engage Studio’s GenAI Creative capability within FAB Marketing. Combining hands‑on design expertise with quality assurance and user enablement, the role bridges marketing requirements with the product roadmap to deliver brand‑compliant, scalable campaign assets.

Key responsibilities

• Operate in line with FAB policies, governance, risk controls and regulatory obligations while ensuring high standards of confidentiality and responsible GenAI use.
• Collaborate with Marketing, Brand, AI Hub, technology teams, agencies and control functions to translate creative needs into product inputs and roadmap priorities.
• Create and assess campaign assets, digital layouts, banners, templates and visual variants using graphic design expertise and Engage Studio’s GenAI tools.
• Validate that all outputs meet FAB brand guidelines, accessibility standards, quality expectations and approval criteria.
• Provide feedback to improve Engage Studio’s usability, design controls, template libraries and brand governance.
• Develop assets for pilots and live campaigns, reviewing them for visual quality, layout, accessibility and brand consistency before sign‑off.
• Guide Marketing users on using Engage Studio for asset adaptation and campaign production, delivering practical demonstrations and reusable materials.
• Capture user feedback, identify recurring pain points and support backlog prioritisation for continuous improvement.

Required profile

• Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, Marketing or a related discipline (or equivalent professional experience).
• Strong hands‑on experience in graphic design and multi‑channel campaign asset production within a brand‑led environment.
• Proven experience using GenAI‑enabled creative tools to generate, refine and review visual concepts.
• Experience applying brand standards, accessibility requirements, quality assurance and approval controls to creative outputs.
• Demonstrated ability to collaborate with Marketing, Brand, agencies, product and technology teams, and governance stakeholders.
• Banking, financial services or other regulated‑industry experience is advantageous.

Required skills

• Advanced graphic design skills including visual composition, typography, layout and image adaptation across formats.
• Prompt design, template creation and creative automation for GenAI tools.
• Asset reuse and evaluation of GenAI outputs for quality, brand compliance and accessibility.
• Strong stakeholder management and problem‑solving abilities to balance creative quality, speed, scalability and responsible AI considerations.