Manager, Experiential & Product Marketing (UAE Nationals Only)

About the role

The Manager, Experiential & Product Marketing will lead the planning, execution and scaling of event‑driven activations for Mashreq NEO BIZ and Business Banking. The role focuses on creating impactful, localized brand experiences across free zones, SME communities, influencer channels and media platforms in the UAE.

Key responsibilities

• Design and deliver end‑to‑end experiential and event‑led activations, including influencer engagements, industry forums, partner showcases, referral meet‑ups and free‑zone roadshows.
• Coordinate logistics, branding, on‑site setup and post‑event amplification to ensure high‑quality delivery.
• Collaborate with internal and external stakeholders to align events with brand strategy and business objectives.
• Monitor and analyse event performance, turning opportunities into well‑executed experiences.
• Maintain and strengthen Mashreq’s brand presence within the UAE’s dynamic business landscape.

Required profile

• UAE national with a proven track record in experiential or event marketing.
• Strong project management skills and ability to handle multiple stakeholders simultaneously.
• Proactive, detail‑oriented and capable of delivering high‑impact brand experiences.

Required skills