Marketing Director

About the role

Our client, a globally recognised builder of innovative construction solutions, is entering a new growth phase. As Marketing Director you will lead integrated product marketing strategies to increase market share, customer engagement and brand equity.

Key responsibilities

• Lead strategic planning and execution of product marketing initiatives across key construction material product lines.
• Define product positioning, value propositions and go‑to‑market strategies aligned with commercial objectives.
• Collaborate with Product Development, Sales and Operations to align market needs with product innovation.
• Drive market intelligence activities, monitoring trends, customer insights and competitor activity.
• Oversee campaign planning, content creation and channel strategy including digital, events and trade marketing.
• Manage and develop a high‑performing marketing team and agency partners.
• Monitor performance metrics and optimise strategies to maximise ROI.

Required profile

• 8‑10+ years progressive marketing experience, including leadership roles in construction materials or industrial manufacturing.
• Proven success in product marketing, brand strategy and market development.
• Strong business acumen with ability to communicate technical products commercially.
• Excellent leadership, stakeholder management and cross‑functional collaboration skills.
• Degree in Marketing, Business, Engineering or related field; MBA advantageous.

Required skills