Marketing Lead

About the role

Our FinTech client in Dubai is seeking a Marketing Lead to drive customer acquisition, brand awareness and social media growth. The role combines strategic planning with data‑driven execution to deliver measurable business results across integrated marketing initiatives.

Key responsibilities

• Develop and execute marketing strategies that increase customer acquisition, engagement, retention and revenue.
• Lead brand awareness initiatives and ensure consistent brand positioning across all channels.
• Own and grow the company’s social media presence, including content strategy, audience engagement and community management.
• Analyze marketing performance, customer behavior and campaign effectiveness to identify growth opportunities.
• Monitor and optimise the customer journey and marketing funnel to improve conversion and retention.
• Collaborate with product, sales and leadership teams to support business objectives and go‑to‑market initiatives.
• Track and report on key marketing KPIs and provide actionable insights to stakeholders.

Required profile

• 5+ years of experience in marketing, growth marketing or performance marketing roles.
• Proven ability to deliver measurable growth in customer acquisition, engagement and brand awareness.
• Strong analytical skills with experience using data to inform marketing decisions and optimise performance.
• Experience developing and executing social media and brand marketing strategies.
• Excellent communication, stakeholder management and project management skills.

Required skills